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Skin Market Sales are Driven by Quest for a Flawless Face

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By: TOM BRANNA

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The US prestige skin care market grew 3% in the 12 months ending January 2014, reaching $3.6 billion in sales, according to The NPD Group. Products for the face brought in $2.8 billion, representing 78% of the business and two-thirds of the new dollars gained in the total market during this time period. “Today’s look of a perfected face has put some pressure on consumers to have flawless skin. Even the anti-aging crusade has evolved—no longer just about line correction, firming, and wrinkle rep...

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